Differentiating Your Brand with Custom Embroidery and Screen Printing
Should you print marketing materials for your business or not? This is one of the biggest questions marketers ask themselves, specifically concerning branded screen printing & embroidery.
One thing is clear, though, that you need to market your company effectively. Putting your logo on any item becomes part of your brand. People who wear, for instance, a branded t-shirt to their work or other places share information about your company with potential consumers. And therefore, it must be of great comfort and quality and attractive enough to the wearer.
Embroidery vs. Screen Printing
What is the best choice for your company? Should you go for printing or focus on embroidery? Whatever your choice, ensure it’s done with utmost care and professionalism. Remember that the aim is to get your brand out without stretching your budget.
Let us compare these two options:
The cost
Marketing can be an expensive activity, and that is why the cost is likely to affect your choice. Personalizing items alone already costs you something extra, let alone adding in more. We cannot say for sure that one of these options will be cheaper than the other. Several factors will determine the final cost. These include the design complexity, size of the design, and the service provider. With embroidery, you are most likely to get flat rate costs. Unlike screen printing, it does not matter the number of colors in the design. You can have up to 15 colors in embroidery without spending extra.
Durability
Fairfax Screen-printing experts recommend considering the durability of these two options before deciding. One of the biggest concerns for screen printing is that the design may crack or fade with time. With embroidery, fading or any form of damage is much less likely. Putting a screen-printed garment in a washing machine will likely ruin it in a flash if the settings are incorrect. That is never an issue with embroidered materials. However, it’s still important to note that the stitching can be snagged or damaged from time to time.
Sophistication
Embroidery creates a strong amount of sophistication and an impression of longevity. 3D designs come with a strong thread that shines brighter, making them more attractive than the flat design of printed logos. However, you can still come up with screen printing ideas that deliver greater sophistication. It all comes down to choosing the right printing company for your needs. You can always have someone share the benefits and limitations of the two methods before settling on one.
Which One to Choose?
Both screen printing and embroidery are effective ways of making the best promotional products company. It’s hard to say which one is the best since every company has specific marketing needs. Think about the best application of both options. For instance, thin and lower quality garments like t-shirts are not good with embroidery, so screening printing is the best solution. On the other hand, polo shirts and hoodies are classic embroidery garments.
The final choice also depends on your budget, the size and design of the logo, and the order size. You can easily get a good deal by hiring the most competent company to work on your items.
